The interviews were conducted in a prominent building overlooking Sydney Harbour. As she stepped inside for the first time, she took in the view and made a clear decision: she would secure the role. She advanced through multiple interview rounds. After the final interview, she doubted her performance. When she shared this with her agent, he laughed and replied, “You got the job!” It marked the beginning of a rigorous and formative professional chapter.
The role required strong communication, relationship management, and sales skills. She performed exceptionally well, often ranking first on the floor and earning the nicknames “the gun” and “sales queen.” She was ambitious. She knew where she had come from, and she knew where she wanted to go.
Later, she made one of the toughest decisions of her career—leaving that role for a prestigious investment bank. There, she served ultra-high-net-worth clients and led projects. Yet despite the professional success, she sensed that she was not fully using her gifts. She felt drawn to sharing knowledge on a broader scale. She would watch business and economic news on television and wonder whether that pull meant something more.
Not long after, she met the manager of one of the country’s largest business television networks and was offered a role as a producer, leveraging her background in economics and writing. She covered U.S. and European business and economic news during the Global Financial Crisis. As budgets tightened and opportunities in television diminished, she transitioned into investment research, working closely with company directors and investment committees to provide recommendations to adviser networks.
From the outside, it looked like she had achieved everything she set out to do. She became professionally established, with a stable and demanding career. She travelled internationally, visiting several European countries.
Then something unexpected happened.
A colleague invited her to a Christmas carols service at church—the first time anyone had invited her in that way. She went. When she heard the pastor speak, she felt a hunger for the Word she could not ignore.
Shortly thereafter, she gave her life to Christ. She was transformed. She shared her faith openly and immersed herself in Scripture. The Word of God became her greatest treasure. But with that change came intense opposition. People did not understand the transformation. Threats were made. Her Bible was torn up and thrown away. The situation escalated to the point where police were involved. Justice was served, and she was protected. She acknowledged God’s hand in that season. Proverbs helped her understand what had happened, and the Psalms strengthened her through the grief and fear.
With a new life in Christ, she sold her belongings and went on mission to South America. She served in churches and ministries across Brazil, Colombia, and Peru, learning Spanish and later returning to Brazil to study Portuguese to an advanced level. She worked with women and children, serving diligently and faithfully.
When she returned to Australia, nothing had been lost. In fact, she stepped into the most senior roles of her career, serving institutional clients in investment strategy, reporting, and emerging products. This level of work required precision and discernment and quality over quantity.
She later worked with one of the country’s largest construction companies, contributing to sales, marketing, and communications on a landmark luxury residential project overlooking Sydney Harbour, serving both domestic and international clients.
Behind the scenes, however, she was dealing with chronic illness. She underwent surgeries and spent significant sums on medical care without clear solutions. She pressed on without complaint, identifying deeply with the woman in Scripture who touched the hem of Jesus’ garment in faith.
Then her grandmother died—the woman who had sacrificed everything for her, leaving her country to care for her during childhood. The loss was devastating. In that grief, she asked the questions that could no longer be ignored: If this were my last day, am I doing what the Lord has called me to do? Am I using my gifts fully?
That moment marked a turning point.
She began sharing her voice and writing online, investing weekends and quiet hours. As with any disciplined endeavor, she tested, listened, and refined. Within twelve months, her writing reached over two million people worldwide and more than ten million views, accompanied by an outpouring of messages from readers across the globe.
The response forced a great sense of accountability before God—how would she steward what had been entrusted to her?
She learned without risk, there is no fruit. Growth requires obedience, persistence, and humility.
The pursuit of personal development led her deeper into Scripture, seeking alignment between faith, calling, and fruitfulness. Writing became the way she processed grief, truth, and obedience.
As her platform grew, resistance followed. When asked to choose between silence and faithfulness, she chose Christ. That decision ultimately led to leaving her corporate career.
She remembered a childhood moment from elementary school. For a class project, she was asked to write about a country. She chose the United States, fascinated by it as a place where dreams seemed possible. Eager to learn more, she decided to write a letter—by hand—to the American Embassy. She introduced herself, explained her school assignment, and asked, as earnestly as a child could, if they might send information she could use for her project.
Then she waited.
One day, a large yellow envelope arrived in the mail with her name on it. Inside were pamphlets, maps, and information to help with her project. She remembered the feeling clearly—the excitement of being seen, of being answered, of realizing that words written on a page could travel far and return with something tangible.
She poured herself into the assignment. She did her very best. When it was marked, her teacher loved it so much that she awarded it an A++—even though A+ was the highest grade possible.
She had asked, and she had received.
Years later, she would find herself writing books read primarily in the United States—by people she has never met, in places she once only imagined. Looking back, she could see that God was forming the gift long before she knew what it would become, teaching her that words matter, that asking is an act of faith, and that obedience often begins in the smallest, most innocent ways.
From the beginning of authoring and publishing her books, she was intentional about creating something of lasting value. Coming from a background in investment management, she understood that a product must be both purposeful and sustainable. In her professional life, she helped build financial products designed to generate returns responsibly, endure market cycles, and serve clients well. That discipline never left her. When she began writing, she brought the same mindset with her.
She did not want to release something rushed, disposable, or trend-driven. She wanted to create a work that was spiritually faithful, intellectually sound, and financially viable—a product that could sustain the ministry, honor the reader, and stand the test of time.
That conviction is visible in the hardback editions. Every detail was considered carefully: the structure, the clarity of language, the flow of ideas, the physical quality, and the design. Excellence was a responsibility. The work involved skilled editors, experienced creatives, and a deliberate production process because truth deserves care, and sustainability requires quality.
But after this work began, she experienced a violent robbery. Her laptops were stolen, along with months of writing and research that could not be recovered. The loss was devastating — not only practically, but emotionally. She remembers asking the Lord plainly, Do You still want me to continue?
Scripture came to mind: “The thief comes only to steal and kill and destroy” (John 10:10). But she also knew that loss does not negate calling. Obedience often requires rebuilding. She bought another laptop and began again. What followed was refinement. The manuscript was revisited, expanded, and strengthened. Additional chapters were added. Editors with New York Times bestseller experience were engaged. A creative director and team were brought in to ensure the final product met both spiritual and professional standards. The result was a stewarded asset.
From seasons of persecution and loss, Sin the Great Joker was born—the book she would write if tomorrow were her last day. She applied everything she had learned in business, stewardship, and excellence to create something timeless, not trend-driven. She then wrote The Wise Steward, a book about readiness and faithfully using the gifts and talents entrusted to us.
In her former career, she helped build financial products. Now, she builds for eternal impact and for His kingdom.
The ministry moves forward through two means: faithful entrepreneurship and partners who choose to support the work. The coming years involve deep sacrifice, including formal theological study through a Master of Divinity, while continuing to write and serve with integrity.
She has never forgotten her roots. And she remains committed to offering value—faithfully, diligently, and with purpose.
Born and raised in Sydney, Australia, she came from humble beginnings. From an early age, she learned the importance of being resourceful with what she had. Growing up without many toys, she found a place where entertainment was free—the local library. There, she developed an appetite for books. She would read endlessly. Looking back, those hours became the seed of her writing and sharing journey today.
As a child, she made a promise to herself: she did not want to remain in the same position as she grew older. She focused on what was within her control—studying diligently and using her natural abilities. Her strengths became evident early on. She achieved perfect scores in economics essays, ranked first in her grade in mathematics in her final year of high school and achieved first place in humanities, an essay-based subject that developed strong writing and critical thinking skills.
At the time, university was the clear next step. That was what the education system prepared students for. She was accepted to study Economics at the University of New South Wales, a prestigious and highly selective university ranked among the top 20 universities globally (QS World University Rankings). On campus, she noticed that most of her classmates were international students. Many came from families who owned successful businesses and could afford to send their children abroad and cover all expenses. This exposure opened her eyes to the importance of business and entrepreneurial skills for creating opportunity, though she later recognized the Lord’s preparation.
After graduating, she began her career at Australia’s largest bank, serving high-net-worth clients in banking and investments.
Hi, I’m Liz.
“You don’t need shoes to run!”
First place Sydney Advanced Speakers Competition. A brief excerpt from the full speech.
Sharing at conferences.
Discussed data readiness, product innovation, and strategic planning to support organizational growth.
On mission in North Brazil.
The community’s response was overwhelming, and soon a television station reached out to cover the story.
Book event with senior community in Sydney.
They were absolutely touched by the talk and moved by the reminder of God’s grace and love, expressing how much they loved the book “Sin the Great Joker.”
Book event with international students (20-30s) on the Gold Goast
Hearts were stirred, and many shared how the message gave them renewed hope, direction, and courage to live with purpose. A big thank you to the Director for her tremendous support.
On mission in Rio de Janeiro, Brazil
Hearts were stirred, and many shared how the message gave them renewed hope, direction, and courage to live with purpose. A big thank you to the Director for her tremendous support.
Our Positive Impact"I’ll never forget the day their support reached me. Thanks to this donation program, I had access to the resources I needed to get back on my feet. I’m not just getting by anymore — I’m building something stronger."
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People Reached
My Approach
What began as a passion project has evolved into something more. We’re proud of where we’ve been and even more excited for what’s ahead. What sets us apart isn’t just our process—it’s the intention behind it. We take time to understand, explore, and create with purpose at every turn.
Simple ideas
Through every step, we've focused on staying true to our values and making space for thoughtful, lasting work.
Lasting impact
We build with clarity, act with integrity, and always stay curious.